In the evolving world of social media, TikTok has emerged as a dynamic platform with the potential to take brands and businesses to the next level. It is a powerhouse of engaging and entertaining content that can relate to the younger audience who is actively scrolling TikTok. In the realm of TikTok, challenges are the most interesting and trending content that gain attention from the masses and elevate your brand visibility and reach. They are the most engaging content that connects with the users in a genuine way, which ultimately boosts likes and comments. Now, to harness the potential of challenges, there are two basic ways – participating in the existing challenges by other creators and creating your own brand challenge. In most cases, a brand uses a combination of both according to their goals and objectives. In this blog, we will delve into the depth of TikTok’s challenges and how to participate in existing challenges to amplify your brand’s presence.
What are TikTok Challenges?
TikTok challenges are the trends or campaigns, basically the trending content on the TikTok platform that invites users to create content related to the challenges and share videos related to that. Challenges can include songs, dialogues, concepts, dance, filters, product usage, lip-sync, transformation, etc. These challenges are generally started by popular creators or brands, and others can simply dive into that ocean and ride on the wave for high engagement.
For new brands, engagement is an important aspect but getting the desired engagement in the beginning is tough. You can simply buy likes for TikTok to give your challenge video the initial boost which can further increase its reach and visibility, therefore increasing organic engagement.
Hashtags complement challenges, further boosting their reach and visibility and giving them a specific category. Many challenges, like the Don’t Rush challenge, Wipe It Down Challenge, etc., have previously trended on TikTok and have gained massive likes and shares. Such challenges basically transform the way people discover a brand’s content and products through real-world impact.
How to Choose the Right TikTok Challenge for your Brand?
To harness the full potential of these TikTok challenges, it’s important to participate in the right ones that not only align with your brand’s niche and voice but also resonate with your audience. To boost the brand buzz by participating in TikTok challenges, consider the following points:
Understand your audience
The most important aspect of your marketing ideas and campaigns is the audience. Every brand’s marketing strategy should aim at catering to them in a way that they relate and engage with your content. To do that, it’s vital to research and understand the demographics like age, location, interests, taste, preferences, and the type of content they engage with on TikTok. This helps you select the right challenges that may be loved by your audience.
Consider your brand value and purpose
To find a challenge that can align with your brand identity, it’s important to consider your brand value and message. When you choose a challenge that reflects your brand’s values and message, the chances of it appealing to your audience increase, resulting in high engagement and more followers. However, to do that, you must clearly define your challenge’s purpose. Your choice of challenge depends on your goal, whether it is increasing brand awareness, encouraging user-generated content, boosting engagement or driving sales.
Research popular Challenges and Trends
To research the popular challenges, it’s essential to spend some time on Instagram and understand its format and themes. This helps you understand which challenge can align with your brand and deliver some valuable content about your brand. There are some basic ways to research popular challenges and trends:
Scrolling the homepage – When you scroll the home page, you will notice some trending challenges repeated by many creators. Take into account those trends and challenges, their sounds, filters, content and other basic details.
Explore the Discover Tab – To find the new and trending videos, tap on the magnifying glass icon present at the bottom of the screen. It will take you to an array of trending challenges and content prevailing on the TikTok platform. You can use the Discover tab to see what other people are doing and find what might benefit your own brand.
Hashtags – To find the hashtag challenges, you simply have to write the hashtag in the search bar and proceed. You will see a multitude of videos related to that hashtag challenge, which are gaining immense love from the audience. Watch some popular videos related to the hashtag challenge and see if it can be integrated into your own brand content or not.
Music and Sound – Check the sounds section of the app to discover the popular audios, music and sounds that are in trend. Simply tap on the sound you think can fit in your content and check the existing videos on that sound. Take ideas from existing videos that are relevant and intriguing, and then produce your own video by adding your own unique twist to it.
Create Your Video
Once you identify and finalize the challenge to participate in and gain complete insights about its theme and requirements, it’s time to create your own video for it. Create a creative, engaging, and relevant video according to the purpose, audience, and niche of your brand. Add your own slice of creativity to enhance the brand message and voice further. Once the video-making process is done, add the sound and publish it with a creative caption and a trending hashtag. Besides that, you also have the option to collaborate with other influencers or creators and increase the reach and visibility of your video on the challenge.
Conclusion
We have discussed TikTok’s challenges and how to participate in them in order to enhance brand visibility, increase likes and comments, and grow TikTok’s profile. Participating in challenges not only enhances engagement but also keeps your brand relevant and up-to-date in the market. If you are a new brand that is struggling with even a minor number of likes, you can consider buying some TikTok likes to give an initial boost. At last, remember that you have to choose the challenges that align with your niche and cater to your audience. Participating in irrelevant challenges just for the purpose of exposure can cause a negative image of your brand.